Sonic Branding

Your brand has a look. It should have a sound, too.

OneKindMedia's studio composes the sound a brand is recognised by — from a one-second mnemonic to a full audio system — and specifies it for every channel it will live in.

A full sonic system — not just a jingle.

We design every audio touchpoint your brand has, from a 1-second mnemonic to in-store programming.

Sonic Logos
1–3s
Length
1–3s
Device mixes
Mono + stereo
A 1–3 second audio mark that becomes instantly recognizable across every touchpoint.
Brand Anthems
30–90s
Lengths
:06–:90
Delivered as
Stems
Full-length signature tracks that capture the emotional core of your brand for ads and films.
UI & Product Sounds
200ms
Cue length
≤200ms
Tuned per
Device
Notification chimes, transitions, and micro-interactions tuned to your brand identity.
In-Store & Retail Audio
Ambient
Palette
Time of day
Tuned to
Room acoustics
Programmed playlists and ambient soundscapes that match the energy of your physical spaces.
Ad & Campaign Scoring
:06–:60
Cut-downs
:06 / :15 / :30 / :60
Loudness
Broadcast-safe
Custom scores written for spots, social, brand films, and multi-platform campaigns.
Voice & Sonic Identity
System
Voice
Tonality guide
Guidelines
PDF + Figma
Narration tonality, sound system architecture, and audio brand guidelines documented end-to-end.
Mood mapping

We start with the feeling. The sound follows.

Every engagement opens with a mood mapping workshop. We translate brand attributes into sonic territory before we write a single note.

Bold
Warm
Modern
Playful
Cinematic
Minimal
Organic
Futuristic
◆ Sonic system · live
48kHz · 24-bit
Anthem
Logo · UI · Ads
60s
Anthem
Long-form brand theme
1.2s
Sonic logo
1–2s mnemonic
200ms
UI cues
Product micro-sounds
Broadcast
Ad spots
:06 / :15 / :30 / :60

How we build a sonic identity

1
01
Discover
In Progress
2
02
Compose
Pending
3
03
Deploy
Pending
Now: Discover
Workshops with your team to define what your brand should sound like — and what it shouldn't.
1–3s
Sonic logo, built to be recalled
Stems
On every deliverable
48h
From brief to first sketch
System
Logo, anthem, UI and retail as one
Deliverables

Everything you need to deploy your new sound on day one.

One harmonic system, many surfaces. Each deliverable lives on its own timescale — from a 200ms tap to a 60s anthem — but shares the same DNA so listeners recognise the brand within a beat.

◆ Every engagement includes
40+
Audio files
3
Format variants
∞
License usage
WAVMP3AACStemsNotion handoffFigma libraryDAW templates
Composed by an in-house team of 4 — never outsourced.
Sonic logo — 5+ length variations
Master brand anthem with stems
UI & product sound pack (24+ cues)
Ad-spot scores in :06, :15, :30, :60
Sonic guidelines PDF + Notion handoff
Voice tonality reference reel
Broadcast-ready masters in WAV / MP3 / AAC
Ready to give your brand a sound?
We work with brands of every size — from challenger startups to global names.