Weeks 8–6: foundation

  • Lock final masters, ISRCs, and DDEX delivery
  • Brief sync agents via OneKindMedia's sync team — get it in front of supervisors early
  • Build pre-save smart link with Playlist Ad Tracker
  • Brief PR and confirm tier-1 outlet exclusives

Weeks 5–3: announce

Announce week is when the release goes from internal to public. Drop the artwork, single, and pre-save link simultaneously. Push the smart link via Meta and TikTok ads with attribution wired through Playlist Ad Tracker so you know which creative converts.

Weeks 2–0: launch

  1. Pitch DSP editorial 14 days before release date (deadline)
  2. Confirm playlist placements via OneKindMedia's owned-playlist network
  3. Coordinate creator seeding 7 days before release
  4. Release day: monitor OneKindMedia's catalogue monitoring for follower velocity, flag spikes

Weeks +1 to +4: sustain

The release-week peak is not the campaign. Sustain comes from playlist longevity, sync placements landing weeks later, and protecting the catalogue from re-uploads. OneKindMedia's catalogue protection should already be fingerprinting the master; OneKindMedia's sync team should be pitching to active briefs.

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